Services → Strategic Partnership
A single person has many different wants, needs, interests, and hobbies. They use different products and services in just a single day, and brands naturally complement each other. A strategic partnership takes this natural occurrence and uses it as a marketing opportunity.
It sounds so simple, but it’s one of the most effective techniques business owners have at their disposal. To really succeed in a strategic partnership, you need good PR.
First of all, what is Strategic Partnership?
A Strategic Partnership happens when two brands collaborate in a way that’s mutually beneficial for them.
For example, a food delivery service can partner with an e-wallet company to make it more convenient for users to order food. An apparel company can partner with a film distributor to create a special themed collection. A bike manufacturer can partner with another manufacturer to supply them with bike parts.
Strategic partnerships open up so many doors for you.
You get to widen your customer base and increase brand visibility overall. Choosing the right partners helps you add value to your customers’ lives.
Good PR gives your partnerships a boost.
Partnering with a brand is a huge deal for both yours and your partners’ customer bases. Loyal customers are usually eager to know about your new development, and potential customers are interested in learning how your new partnership makes things more convenient for them. To get your message across, Strategic Partnership PR is what you need.
What we can do for you...
We’ll align our strategies with your new partner’s PR.
We’ll make sure that the PR strategies we develop for you complement your partner’s PR to help the both of you move in harmony through this new development.
We’ll focus our efforts on marketing and media relations.
We’ll make sure that your marketing campaign covers all bases, from traditional to new media. We’ll stay on top of factors and details like art, copy, press releases, media appearances, and more.
We’ll help put together major events related to your new partnership.
Whether that’s an in-person campaign launch or an online product drop or update, we’ll make sure it’s properly hyped, organized, and documented.
We’ll make sure to keep a record of results.
We’ll collect data of your highs and lows, so you’ll know what to maintain or improve the next time you take on a similar effort.
What is Strategic Partnership? How would you benefit from it? Allow us to guide you through Strategic Partnership PR.
Ready to move forward with your brand’s new partners? Your trusted PR specialists at JMG Public Relations will be with you throughout the journey.
Work with us today! Get in touch with us here.
