Here is an interesting and extremely eye-opening fact. The Bureau of Labor Statistics approximates that roughly 20 percent of small businesses fail in their first year, while 50 percent fail in their fifth year. If you’re someone who likes to look on the positive side, then what you’ve just heard is that the survival rate of small businesses in their first year is 80 percent. And while that might sound a whole lot better, you still don ‘t want to fall into the remaining percentage.
Read MoreWhen planning events like product launches or brand activations, it’s easy to get caught up in logistics. You’re mentally cycling through the usual checklist: venue, guest list, speakers, catering, giveaways, contest prizes, program flow, and a dozen other moving parts. Anyone who has ever planned an event, big or small, knows how quickly things can shift, so it’s natural to stay hyperfocused on execution.
Read MoreThe growing popularity of AI has inspired the rise of AI startups and with it a highly saturated marketplace where every founder struggles to attract attention from investors and users. Many AI-based tools and apps launch every month, which means even the companies with the most unique technology risk blending into the crowd.
The great news? This is a problem with a fully tried-and-tested solution. It’s not just better tech that will make your name rise above the rest—it’s a good public relations strategy. Understanding what a PR firm does for technology brands helps you cut through the noise, giving your brand long-term visibility and trust engine that you can rely on for years.
Read MoreMost people think going viral is a matter of luck. That’s understandable — brands constantly post every day and, all of a sudden, on the most unexpected day, a post goes viral. Sometimes, even the post you least expect ends up taking off. At first glance, virality does appear to be random.
But when you look closer, that’s not the full story. Virality usually happens because strong foundations are already in place: consistent messaging, a clear understanding of your audience, and public relations strategies where a viral post is just one piece of a larger system. .
Read MoreGreat press features are hard to come by. Whether it’s a profile on a reputable online publication or a product mention in a TV segment, these key press moments, no matter how brief, are what brands live for. So, when you successfully land one, it can feel like the peak of a PR win.
But the truth is that the real work—and the work that draws out the true value of a single press hit—begins after the story runs. Learn how to maximize your press hits, and you’re looking at long-term, consistent brand visibility.
This guide shows you how to extend the lifespan of your media coverage using effective public relations strategies, digital tools, and storytelling techniques.
Read MoreIn today’s competitive landscape, attention is a currency. From brands to influential personalities, those who capture and retain attention unlock so many opportunities for growth—converting leads into customers, listeners into loyal followers, and peers into investors.
To garner attention, brands often use two powerful tools: public relations and marketing. Though these concepts are often used interchangeably, they’re actually distinct from one another but serve complementary purposes. For brands looking to make their mark, understanding the difference between the two is the first step to making the most of both.
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