Expert public relations insights for founders, executives, and
brands of all sizes - from JMG PR, New York's award-
winning PR firm.
In today’s business landscape, a well-crafted PR strategy is crucial because it helps organizations effectively manage their communication, reputation, and strategic direction. When you are able to effectively manage your business or brand’s reputation, you’re helping to build trust and credibility, two critical components needed in an increasingly competitive landscape.
Read MoreIn today's fast-paced and digitally -connected world, businesses and brands face an increasingly competitive landscape where differentiation and reputation are critical for success. In a sea of competitors, the goal is to stand out. The task sounds simple enough to manage but it’s not always as easy as it looks. Enter Public Relations (PR), an industry that has emerged as a vital strategic tool that can significantly impact an organization's growth, brand image, and overall success. At one time, not all businesses opted to incorporate PR into their long-term strategy, but the landscape has changed and PR is no longer an optional add-on but a necessary part of one’s team in order to achieve success.
Read MoreHere is an interesting and extremely eye-opening fact. The Bureau of Labor Statistics approximates that roughly 20 percent of small businesses fail in their first year, while 50 percent fail in their fifth year.
Read MoreWhen planning events like product launches or brand activations, it’s easy to get caught up in logistics. You’re mentally cycling through the usual checklist: venue, guest list, speakers, catering, giveaways, contest prizes, program flow, and a dozen other moving parts.
Read MoreThe growing popularity of AI has inspired the rise of AI startups and with it a highly saturated marketplace where every founder struggles to attract attention
Read MoreMost people think going viral is a matter of luck. That’s understandable — brands constantly post every day and, all of a sudden, on the most unexpected day, a post goes viral.
Read MoreGreat press features are hard to come by. Whether it’s a profile on a reputable online publication or a product mention in a TV segment, these key press moments, no matter how brief, are what brands live for.
Read MoreIn today’s competitive landscape, attention is a currency. From brands to influential personalities, those who capture and retain attention unlock so many opportunities for growth—converting leads into customers, listeners into loyal followers, and peers into investors.
Read MoreSearch culture is changing by the minute. Search engines like Google and Bing are still largely popular, but lately, people are finding AI tools like ChatGPT to be just as helpful.
Read MoreIn a marketplace where trust and authenticity matter more than ever, having a visible founder can be one of the most strategic decisions a brand makes.
Read MoreWith social feeds overflowing, inboxes packed, and media outlets putting out nonstop content, public relations professionals face a real challenge—how do you make your message not only stand out but also stick? The answer is storytelling.
Read MoreArtificial Intelligence is everywhere! From the news you read to the emails you receive, AI has become essential for individuals and businesses to not only understand, but to adapt to this rapidly evolving landscape.
Read MoreAs PR professionals, we spend our days shaping the identities of clients, building buzz for brands, pitching to the press, and making others look good. But here’s a question: when was the last time you did that for yourself?
Read MoreIn the field of public relations, one thing remains clear, the way we communicate and share stories is continuously evolving. Relying solely on press releases and a handful of media placements is no longer sufficient to effectively reach and engage broad audiences.
Read MoreIn today’s fast-paced world, building a successful brand isn’t just about having a great product or service. It’s about creating a presence that people trust, recognize, and want to connect with. And that’s where PR comes in.
Read MoreLet’s be real—PR isn’t just for massive corporations with unlimited budgets, It’s for anyone looking to build a strong brand, earn trust, and stay relevant in today’s fast-moving world.
Read MoreIndustry awards are more than just a plaque on the wall, or a status symbol on a company’s website. They’re powerful tools that help boost credibility, increase visibility, and set businesses and individuals apart from the competition.
Read MoreIt’s the big day for the global ad and public relations agencies tasked with producing iconic commercials that help their clients make the most of their highly-coveted and incredibly expensive commercials (a 30-second ad goes for nearly $8 million in 2025!).
Read MoreWe’ve seen this happen countless times: brands pour their heart and soul into a campaign, only to watch it fall flat. The culprit? A weak or nonexistent hook.
Read MoreThe start of a new year is a time for new beginnings and ambitious goals. Whether you're setting personal resolutions, planning for client success, or strategizing for business growth, the possibilities are endless.
Read MoreInsider tips, media strategy guides, and industry updates from Jenna Guarneri and the JMG PR team. No spam, ever.
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