Here is an interesting and extremely eye-opening fact. The Bureau of Labor Statistics approximates that roughly 20 percent of small businesses fail in their first year, while 50 percent fail in their fifth year. If you’re someone who likes to look on the positive side, then what you’ve just heard is that the survival rate of small businesses in their first year is 80 percent. And while that might sound a whole lot better, you still don ‘t want to fall into the remaining percentage.
Read MoreJMGPR’s Founder, Jenna Guarneri, recently celebrated the launch of her debut and #1 best seller, You Need PR. You Need PR is a quintessential, easy-to-follow guide for all things public relations and provides step-by-step instructions for creating a unique media strategy. In You Need PR, Guarneri provides readers with the proper tools to write a tactical plan at any level of business. From creating a compelling story to securing press coverage, this is a must-read for both new and seasoned entrepreneurs. Using real life brand examples, proven strategies and a fresh perspective, You Need PR is the startup must-read for effective public relations.
Read MoreWhen most people hear the word “startup” they think of a company that is small, without much momentum. Essentially, a company that is well, just getting started. While it’s understandable to think this is the case, it’s not an accurate description of what a startup company truly is.
Read MoreAs I sat down to focus on my next blog topic, I thought it was no coincidence that the topic I had in my notes mimicked not only the title, but the concept of my first book, “You Need PR” which is being released on Tuesday, May 10th. To say I am excited is an understatement. Not only am I now a first-time author, but I am now able to share with all of you my passion for PR on a much grander scale. It’s why I chose to start my own NYC public relations firm in 2015.
Read MorePublic Relations is a key strategy that should be utilized by all businesses, large or small, to help achieve its goals and solidify its image within the public eye.
Read MoreEvery business needs a social media presence. The many social platforms serve as a multi-purpose tool in helping businesses and brands achieve success. A few of the benefits to implementing social strategies includes helping businesses directly reach new and current customers in real time, increase brand awareness, as well as boost sales and leads.
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