Success is no accident. It is hard work,perseverance, learning studying, sacrifice, and most of all, love for what you’re doing or learning to do- Pele
As another year has come to a close, I can’t help but reflect back on all of the amazing things that have happened for myself and my team here at JMG PR these last 12 months. Hard work got us here, but the plans were laid out long before the year ever began.
“Goals help you channel your energy into action.” – Les Brown
For me, setting goals has always been important; it’s how my company came to life. I’ve often said during panels that I never thought I’d be an entrepreneur, not because I didn’t want to, I just never thought it was an option. The inspiration came when I decided to leave my previous job and someone said, “why don’t you start a company,” and so I did.
Goal setting is what gives me direction in life, both professionally and personally. In doing so, I am able to steer my ability and talents on the path I want to take and the tasks I want to accomplish. Whether it’s landing a particular client, getting placement in a specific media outlet, or brainstorming with the team, everything I do has an end result.
“By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands – your own.” – Mark Victor Hansen
Setting goals allows you to measure your progress and see how far you’ve come. When I look back to the day JMG first launched, I’m in awe of how much has been accomplished. Yet I know there is still so much more to come, and so many new avenues to explore, coming up with ideas and getting them down in writing helps to keep me focused. One of the ways in which I do that is with the help of my personal day calendar. A friend gifted me with one last year and since then I’ve been hooked! Along with keeping track of my goals, it allows me to set a benchmark on when I’d like to accomplish the goals I set. I find that giving myself a target also allows my focus to remain steady.
“If you are lucky to be someone’s employer, then you have a moral obligation to make sure people do look forward to coming to work in the morning.” - John Mackey, Whole Foods
Recently, I sat down with the team to get some insight on what they think we can improve on in 2019 and what goals they’d like to strive for. I wanted their insight because they are a part of JMG PR and they, too, have a voice; it’s important for team morale to allow everyone a seat at the creative table. Not only does it strengthen relationships, it allows us to grow together, which for any business is the ultimate goal. And you never know who may have the next great idea.
“All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” —Norman Vincent Peale
Aside from setting professional goals of how much growth and expansion I want to reach within this next year, I am setting personal growth goals. To help keep me focused, I’ve started using a chart to see where and how much I need to work on within each category. As the year progresses, I know that new goals will be added.
Just some of what I have laid out for myself in the new year:
❖ Spiritually – Monday thru Friday I plan to take 5-10 minutes out of my day to start meditating. I believe it’s important to give yourself a time stamp and an amount of time so that you can commit to whatever goal it is you’ve set for yourself.
❖ Personally – Studying my Italian once a week for one hour.
“To Accomplish Great Things, We Must Dream as Well as Act.” – Anatole France
And as I lay out my goals for another year, I look at all 2018 has brought me and I know I want to keep the momentum moving upwards. Some of this year’s highlights included:
❖ BELLA New York’s airing of Bravo’s Real Housewives of Beverly Hills
❖ Being named one of New York Real Estate Journal’s Women to Watch in 2018 for our real estate division
❖ Receiving the New York Best Award 2018 for PR
❖ Coyote Ugly Saloon’s 25th Anniversary Party where they offered to place our logo on the step and repeat - almost a year later and I still think to myself, “how cool was this!”
❖ Media trips to Switzerland, DC, Quebec City, and, the latest, Seattle for BELLA Magazine.
“Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta
One of the things I love most about this business is the amazing relationships I’ve formed and the opportunities they bring. While most publicists do not write for magazines, one of my long-standing clients, BELLA Magazine, has allowed me to share my love of travel, something I plan to do more of in the coming year.
As I continue to work on setting my goals, I’d love to hear from all of you on what you have planned for 2019!
“The New Year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals.” – Melody Beattie
As I was sitting in a taxi on my way back to the office, in NYC traffic no less, I found myself welcoming the lack of movement. I know that sounds crazy, especially since I, like many New Yorkers are always on the go, but the moment I got into the car I realized just how exhausted I was. Tired from a day of back to back meetings, and a week that felt like it was never ending, I thought to myself, ‘how nice is this to just be stagnant if only for a short time.’ And at that moment, when I slipped on my earbuds and put on some music to de-stress, I wondered, how do other professionals combat this feeling of fatigue?
With each client I take on, I make a commitment to not only bring results, but to give 100% of myself. That means I must be present, focused, alert, and all of the other qualities that fatigue can take away from us. Because I know this isn’t something only I deal with, I’m sure so many of you reading this right now are exhausted from the daily grind (so thank you for taking a few extra minutes here), I wanted to share some tips on what I have found help me when I need to fight fatigue. Don’t worry if you’re short on time, even just a minute or two can help.
Music - When I’m traveling, whether it be into the office, to a meeting, or even out of town to meet with clients, I listen to music. It calms my mind and helps put me into a zone.
Exercise - I’m a big believer in exercise and it’s been proven to benefit our lives in many different ways. Depending on my schedule, I aim to make it to the gym four times a week. Working out allows me to disconnect from the day and get my energy level back up.
At JMGPR, we have implanted a twice a day, quick workout (thank you Jocelyn) that helps give us a second (sometimes third) wind! Every day around 11am we stop what we’re doing, put on some music, do 50 leg lunges and then drop to the floor for a three minutes plank. Total time spent - 5 minutes.
Around 3pm we break again, this time we do 50 squats which takes about 2 minutes and then it’s back to work. All in all, it’s a seven minute daily workout that allows us to move parts of the body that need some TLC. Of course, depending on our day, times and participants may vary!
Hydrate - Drink lots of water throughout the day - it helps fight fatigue and is one of the easiest ways to help you when you’re feeling sluggish. I make sure our office is stocked with 1 1/2 liter bottles for myself and my team.
Electronic Disconnect - No matter where you turn these days it seems everyone is glued to their phone, myself included, and it’s a habit I’ve been working to tone down. When I get home from work I try not to answer calls unless it’s something pertinent that cannot wait until morning. Same goes for text messages and emails - unless it’s a matter that requires immediate attention, I respond the next day.
During dinnertime I don’t keep the phone near me, not only is it time to eat, it’s also time for my husband and I catch up on our day. It’s difficult to connect when you have a device ringing right next to you. Come the weekend, I check it less frequently, unless there is something happening on Monday.
Scheduling - I seriously don’t know where I’d be without my calendars (seriously, I use four). I’m a visual person, so I need to see my month laid out in front of me, then I analyze week of and day by day. One calendar is for my weekdays, another to keep track of our client interviews, another for my computer to alert me of phone calls I need to be aware of, and lastly my personal pocket calendar for evenings and weekends. Not only does it keep me organized with deadlines, meetings, calls, etc., it allows me to see what my days look like in terms of commitments. I try not to accept more than two after work meet-ups and/or networking events in a single week. In this business there’s always an event happening and you can literally be out every single night. To prevent burnout, I accept what I can and on the remaining nights, I make it a priority to go to bed at a reasonable hour. That way, I’m rested and ready to tackle another day head on.
We’d love to hear your tips on how you combat fatigue when hustling! Comment below and share with us your thoughts….
**FROM THE JMG PR TEAM
We are excited to announce that JMG PR has won the 2018 New York Award in the Public Relations Category!
Since the launch of JMG Public Relations in 2015 it’s been nothing but hard work and full on dedication. Our full service public relations firm specializes in the lifestyle and entertainment industries, partnering with clients both established and emerging. We offer a unique blend of creative thinking, strategizing and execution! Fostering creative relationships is our number one priority to provide quality work that helps clients reach a multi-platform audience while simultaneously building and establishing the brands.
Our fearless leader, Jenna Guarneri, proves that there is no force more powerful than a woman determined to rise. Her continued hard work and dedication always inspires! This is truly one of the most rewarding years with more to come.
Xo JMG PR TEAM